When people have a problem, they go online to find a solution. Whether they’re looking for a how-to, recommendations on where to buy something, or contact information for local businesses, Google will be their first stop. And if you’re not there, you’re in trouble.
So take the time to make sure that your customers will be able to find you when they go looking. Here are 5 ways to get visible.
1. Register a sensible domain name
This is often overlooked, but it can be hugely beneficial in helping people find you. If your company is called Artistic Innovations, LLC, for example, many customers might just try going to www.ArtisticInnovations.com or www.ArtisticInnovationsLLC.com to find you.
If you registered www.DoGreatArt.com instead, the customers who go to the pages above won’t find you. They could get an error or, even worse, a competitor’s page. Take time to find out which domains are available and make a well-informed decision on which ones to buy.
2. Do some SEO
If you’re not familiar with search engine optimization, it’s a simple idea: if you structure your page well, include the keywords that people are looking for, and update your site regularly, you’ll get a better ranking in the Google search results when someone searches for a relevant term.
It can be a highly complicated and confusing process, but by making sure that you include the words that your customers will be looking for throughout your site, you’ll have taken the first step towards a well-optimized web presence.
3. Get listed in a directory or marketplace
If your business is listed in a directory, customers will be able to find you much more easily if they come across that list. There are many types of directories and marketplaces that you can join: local ones, lists of businesses in a certain field, partners of other businesses, and even ones for being environmentally friendly.
The more relevant directories and marketplaces you’re listed in, the easier it will be for customers to find you. As long as your company is a good fit for the lists, you should be on them!
4. Spend time on social media
Many people go to Facebook or Twitter first when they’re looking for something, so it pays for you to put some time and effort into establishing a good social media presence. Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube can all provide great returns on investment for your time.
If you aren’t sure where to start, open up a Facebook or Twitter account and start getting in touch with current and potential customers. Then take a look at our guide to Facebook best practices [link] to learn what to do next.
5. Keep your Google Maps entry updated
If you want local customers to come to your store or get in touch, having an entry on Google Maps is crucial. When someone searches for a nearby business, you want to be the first thing that comes up in the results. To get started, go to www.google.com/business and fill out your company’s information.
But don’t stop there; if you have a change of location, phone number, or website, make sure that you update your business’s information with Google. Finding a local business and then calling to find out that the number has changed can be a frustrating experience—don’t make it your first interaction with a customer!Lynkos, Business Tips