The world of social media seems like it’s ever changing and evolving. But really, the fundamentals are always the same:
1. Build Your Following
2. Create Content
3. Engage Your Audience
I’m going to focus on the last one here. After all, it doesn’t matter how many followers you have or how much content you create if you aren’t engaging your audience. Convincing your followers to stick around, to start interacting with you more and to move from being followers to fans and customers is what this is all about.
So without further ado, here are 10 Twitter best practices for 2015:
With so many people now on Twitter, your followers won’t see every tweet you share. The only way to keep them engaged is to tweet regularly, even reusing content from previous tweets. It’s not spam if you do it right. It’s ensuring that everyone gets a change to see your message – just don’t go overboard. Scheduling repeated tweets for every hour of the day is probably a little too much. Your followers will be annoyed.
Many of us try to use humor (some better than others) to break the ice when we meet someone new in person. Well, it works on social media too. If being funny feels like a bridge too far, at least try to stay positive. Studies have shown that followers tend to prefer positive, uplifting content.
Yes, hashtags are still relevant. In fact, they’re spreading! (Have you seen the hashtags on Facebook recently?) Some people are even hashing where they don’t have an Internet connection. On Twitter, the most effective hashtags are often those not being used by everyone. Commonly used hashtags have too many tweets under them for your audience to easily find your updates.
People love free. Free food, free pens, free anything. The Internet is the world’s favorite source of information and it specializes in free. Work out what your followers want to know and give it to them. Absolutely anything goes here as long as it’s something your followers will appreciate.
Face it, pictures capture people’s attention. Most people tweet with just plain text, so posting a picture can really catch people’s attention. Before you slap an image on every tweet, make sure it’s a relevant image that’ll help followers to immediately see what your tweet is about.
As an online community, people who retweet are more likely to get their own posts retweeted in return. To encourage retweets from your followers, keep your character count below the maximum so they have room to add their own message.
When someone retweets your message, a simple “thank you” is in order. If you have a large following, you might not be able to thank everyone, but it’s certainly worth trying.
Don’t be afraid to be express gratitude or take opportunities to help other people. You’ll quickly lose followers if you’re always self-promoting and provide nothing else.
People who sound genuine on Twitter get the best feedback, so don’t use language you wouldn’t use in real life. That being said, we all have different sides to our personalities, and there’s nothing wrong with developing a specific persona just for your Twitter followers.
It’s often said that you should avoid “foul” language on Twitter. But that probably isn’t especially helpful as a blanket piece of advice. If that’s the kind of language you normally use and it fits with the image you’re trying to portray, then go for it.
You may lose a few followers, but you won’t lose those you’re trying to reach the most (assuming you’ve thought this through and they’re not offended by the language you use). Remember, just because someone is following you doesn’t mean they’re engaging with your content. The objective here is to increase engagement, not follower count, so don’t try to please everyone. Do what it takes to boost engagement in the followers you really want around.
You know what I’m talking about. The moment someone gets on a religion or politics kick, your whole feed catches fire. Unless that’s specifically what your tweets are about, forget trying to indoctrinate your followers. In fact, don’t even run the risk of people thinking you’re trying to if you can help it. You’ll only alienate a large portion of your audience and risk losing your temper.Lynkos, Business Tips